About Us
The main focus is on creating versatile pieces that can be worn in so many different ways,
allowing for a minimalist wardrobe that can be mixed and matched with prints, plains and other textures.
It all began in 2004 when a simple act of kindness sparked a creative journey.
After making a beautiful embellished singlet for a friend’s daughter, LiL was then inspired to create designs that would captivate hearts. The response was overwhelming, with a friend exclaiming, “Oh my gosh, ... everybody in Mother's group wants one!” And so, the journey began.
From humble beginnings at Manly Markets in Sydney, Australia, LiL ventured into markets across the country, from Paddington to Bondi to The Rocks. The designs started winning awards, and before the eyes, were gracing the covers of magazines like Cosmopolitan, Vogue, and New Idea and many more.
At the heart of LiL Australia's brand is the desire to make every woman feel beautiful.
Designed for every shape, creating relaxed, flowing styles that flatter every part of the body. LiL's styles are not just for a season; they are timeless staples that you will cherish in your wardrobe for years to come.
Taking pride in using quality fabrics that are low maintenance and colours that will never go out of style. By using an amazing super soft Viscose fabric, which feels and drapes like silk, offering a beautiful, soft feel against the skin. It’s so comfortable that you’ll almost want to sleep in it, and it’s perfect for travel because it doesn’t require ironing.
If you’re going through menopause, the fabrics used are a game-changer, offering comfort and style when you need it most. It's understood that every woman is unique, and the designs reflect that. Believing that fashion should empower you, it is LiL's mission is to create styles that do just that.
Thank you for being a part of this journey.
FOREVER grateful for all the loyal customers who have supported me over the years and keep supporting. Your love for LiL's designs inspires endlessly to keep creating pieces that you will love for years to come.